In this course, marketing expert Anson Alexander shows you how advertising works on YouTube. Anson demonstrates how to upload videos, create campaigns, set a budget, and target the right audience using Google AdWords. He explains how to create ad groups and target users by demographics. He also shows you how to measure the performance of your video content and then make adjustments based on the analytics.
Topics include:
Uploading a video to YouTube
Using Google AdWords
Creating engaging video ads
Create a new campaign
Scheduling ads
Creating an ad group
Configuring biddings
Targeting by demographics
Creating and managing ads
Adjusting ads based on analytics
Tracking conversions
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