Fraser Davidson is the Owner of sports branding agency Field Theory. Throughout his design and animation career, he has created work for Nike, the NFL, Adidas, the Welsh Rugby Union, ESPN and more. He has created marks for teams from across the world, for Football, Hockey, Soccer, Basketball, Rugby and more as well as several major NCAA Division 1 Athletic programs.
Fraser is an acclaimed Skillshare teacher with more than 5,000 students in his first class, Simple Character Animation. This new class promises to be as big a hit—perfect for graphic designers, illustrators, brand specialists, and anyone curious to know how a great sports logo comes to life.
Project Description
Create Your Own Sports Team Mascot
ASSIGNMENT
Create your very own team mascot logo following my process and heuristic application of the sports logo design theory. You'll get a set of techniques for creating sports logos and then apply them in the step-by-step guide to creating your own.
Tips:
Limit your points, and use single or double tangents to create strong, purposeful curves. Using one, two, or opposing tangents will allow you to create parabolic, circular, or wavelike curves respectively.
Create line consistency in your thick hand-drawn strokes by using similar types of curves on either side of those strokes. Keep the relative thicknesses of the strokes in your logo similar.
Be mindful of the negative space in your logo by spacing positive shapes and strokes. Treat the spacing between shapes as you would the shapes themselves.
Where applicable, be aware that perfect circular geometry created using the Illustrator generics can create bold and interesting aesthetics and strong containing shapes for your logo.
Refine and polish your logo through an iterative editorial process of reduction and simplification.
DELIVERABLE
Upload your completed logo, created from either one of the provided lion images (below) or from your own reference material. A completed logo should include an image of your mascot. Use Photoshop for an interesting way of presenting your vector logo.
RESOURCES
Both illustrations completed on the course (attached)
The Photoshop template used for presentation (attached)
Reference images of the lion (attached)
Download this course
DRIVER GOOGLE
Pass: SkillshareHTDSLCYOTMicdesign.vn
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